Experiments by Product
What Variant A and Variant B mean, product by product
What You Can Test
Every product splits traffic between the rule's existing content or URL (Variant A) and whatever you add as Variant B. What Variant B actually changes depends on the product:
Product
Variant A
Variant B
Example
Geo Redirects
Destination URL
Alternate destination URL
Does a new landing page convert better for German visitors?
Geo Links
Destination URL
Alternate destination URL
Does amazon.com or amazon.co.uk convert better for UK visitors?
Geo Content
HTML block
Alternate HTML block
Which CTA converts better for EU visitors?
Geo Bars
Bar message
Alternate bar message
"Free shipping!" vs "10% off for your region"
Geo Popups
Popup content
Alternate popup content
Different welcome messages for APAC visitors
Product by Product
Geo Redirects
Variant B is a second destination URL on the matched rule. A split visitor lands on your main destination (Variant A) or the alternate one (Variant B), then GeoSwap redirects them the same way either time (auto, popup, or bar mode).
Geo Links
Same idea as Geo Redirects, on a short link's matched rule instead of a page rule: Variant B is a second destination URL, and a split click lands on one or the other.
Geo Content
Variant B is a second block of HTML for the same rule. The page's targeted element swaps in whichever variant the visitor is assigned, on the page they're already on.
Geo Bars
Variant B is a second version of the bar's content. Only the message changes between variants — position, style, color, and buttons stay the same for both.
Geo Popups
Variant B is a second version of the popup's content. Test different headlines or offers to find what converts best for each region — buttons and styling stay the same for both.
Where Outcomes Are Tracked
Geo Content, Geo Bars, and Geo Popups show their variant on the page the visitor is already on, so GeoSwap can watch what happens next without anything extra. Geo Redirects and Geo Links send the visitor to a different URL — see Tracking Across Sites for how GeoSwap follows them there.
Next up
See how GeoSwap tracks outcomes when a split sends visitors elsewhere.