Device Targeting
Combine geo-targeting with device targeting for precise control
Location tells you where your visitors are. Device type tells you how they're browsing. Combine both, and you can create highly targeted experiences \u2014 like showing an app download bar only to mobile visitors from the US, or a product demo popup only to desktop visitors from Germany.
Device targeting is available on products that support content variants. You set the device filter per variant, so a single rule can serve different content to different devices.
Where Device Targeting Is Available
Product
Device Targeting
Scope
Geo Content\u2713
Per variant
Geo Bars\u2713
Per variant
Geo Popups\u2713
Per variant
Geo Scripts\u2713
Per script
Geo Redirects\u2717
—
Geo Links\u2717
—
Device Options
All devices
The default. Your rule applies to every visitor regardless of device.
Desktop only
Targets traditional computers and laptops. Great for feature-rich content or enterprise demos.
Mobile only
Targets phones. Perfect for app download bars, mobile-optimized CTAs, or simplified content.
Tablet only
Targets tablets. Useful for education markets or content that benefits from a larger touch screen.
Use Cases
Mobile-only app download bar for US visitors
Show an iOS/Android app download bar only to mobile visitors from the United States. Desktop visitors see your regular site.
Desktop-only feature demo popup for enterprise markets
Trigger a product demo popup for desktop visitors from key enterprise markets like the US, UK, and Germany. Skip mobile where the demo doesn’t work well.
Tablet-optimized content for education markets
Swap in tablet-friendly layouts and larger touch targets for visitors from regions where tablet usage is high in education.
Mobile-specific CTAs for emerging markets
Show WhatsApp or SMS contact buttons to mobile visitors from markets where messaging apps are the primary communication channel.
Desktop-only analytics scripts
Load heavyweight analytics or heatmap scripts only on desktop where performance impact is lower. Skip them on mobile to keep pages fast.
Tips
Start with "All devices" and only add device filters when you have a specific reason. Over-segmenting creates maintenance overhead.
Test each device variant using the Rule Simulator. You can select a device type alongside a country to see exactly what fires.
Remember that tablet traffic is often small. If your tablet variant looks similar to desktop, skip the tablet-specific rule.
Device targeting stacks with segments. A rule targeting "Mobile + US visitors" will only fire for mobile visitors in the US.
Next up
Learn how to test and debug your geo-targeting rules.