Variants

What Are Variants?

If segments define who you're targeting, variants define what they see. A variant is a specific piece of content, a destination URL, or a behavior that you assign to a specific segment.

Every rule in GeoSwap follows this pattern: pick a segment, then define a variant for it. That's it. The segment says "who matches," the variant says "what happens."

How Variants Work

Every product in GeoSwap uses the same segment-to-variant pattern. The workflow looks the same whether you're setting up a redirect, a notification bar, or a content swap.

Create a rule

Pick the product you need (redirects, content, bars, etc.) and create a new rule. Give it a name and set the page where it should apply.

Add variants

Each variant pairs a segment with what that audience should see. Add as many variants as you need — one for each audience you want to differentiate.

Put them in order

Rules are checked top to bottom, and the first match wins. Use the up and down arrows on each rule to change the order. Put your most specific segments at the top.

Variants Across Products

A "variant" means something slightly different depending on which product you're using. Here's what a variant controls in each one.

Product

What a Variant Controls

Geo Redirects

Destination URL per segment, or a domain swap that keeps the visitor's path

Geo Content

HTML content, show/hide elements per segment

Geo Bars

Bar message, CTA button, and dismissal behavior per segment

Geo Popups

Popup content and device target per segment

Geo Blocks

Block mode (message, popup, or redirect) per segment

Geo Currencies

Target currency per segment

Geo Links

Destination URL per segment

Priority & Fallback Chains

When a visitor arrives, GeoSwap checks your rules from top to bottom. The first rule whose segment matches the visitor is the one that fires. If none match, nothing happens: no redirect, no bar, the page stays as it is.

This is why the All Countries segment is useful as a fallback when you want everyone else to get something too. Put it at the bottom, and it catches everyone who doesn't match a more specific rule above it.

Device Targeting

Variants in content rules, bars, and popups can also target by device type. This lets you combine geo-targeting with device targeting for precise control.

A/B Testing with Variants

A variant can split traffic between two versions. Set a percentage, say 70/30, and GeoSwap assigns each visitor in that segment to one version or the other. The same visitor keeps seeing the same version. Your analytics show how many visitors got each one.

Learn more in the Experiments guide.

Tips

Start simple: one segment, one variant per rule. Add more variants as you learn what resonates with each audience.

If you want every visitor to get something, add an "All Countries" rule at the bottom. Anyone who doesn't match a rule above it lands there.

Use the analytics dashboard to compare variant performance by segment. This data tells you which audiences respond to which messages.

When testing, create your rule with just two variants first. Once you see results, add more segments to get more granular.

Give your rules and segments descriptive names. "EU GDPR Notice" is easier to manage than "Bar 2."

Combine geo and device targeting for maximum precision. A US mobile popup and a US desktop bar can run side by side.