A/B Testing
Split test your geo-targeting to find what works best
A/B Test Your Geo-Targeting
Split traffic between two versions and see which performs better. No separate A/B testing tool needed — it's built right into GeoSwap.
A/B testing is available on Geo Links, Geo Content, Geo Bars, and Geo Popups. Test different destinations, messages, and offers for different regions — then let the data tell you what converts.
How It Works
Create a rule with a variant
Set up a rule in any supported product (Geo Links, Geo Content, Geo Bars, or Geo Popups) and target a segment.
Enable traffic split
Toggle "Enable Traffic Split" on the variant and set your split percentage. For example, 70% see Version A and 30% see Version B.
GeoSwap handles assignment
Each visitor is randomly assigned to a version. GeoSwap keeps them consistent across visits — the same person always sees the same version for the duration of the test.
Track results in analytics
Compare performance between Version A and Version B in your analytics dashboard. See views, clicks, and conversions broken down by variant.
What You Can Test
Different products let you test different things. Here are some real-world examples:
Product
Version A
Version B
Example
Geo Links
URL 1
URL 2
Does Amazon.com or Amazon.co.uk convert better for UK visitors?
Geo Content
HTML block A
HTML block B
Which CTA converts better for EU visitors?
Geo Bars
Bar message A
Bar message B
"Free shipping!" vs "10% off for your region"
Geo Popups
Popup A
Popup B
Different welcome messages for APAC visitors
Setting Up a Traffic Split
Here's how to set up an A/B test in any supported product, step by step:
1. Go to your product
Open Geo Content, Geo Bars, Geo Popups, or Geo Links from your dashboard sidebar.
2. Create or edit a rule
Start a new rule or open an existing one that you want to test.
3. Click on a variant to edit it
Select the variant you want to split test. This is where your Version A content lives.
4. Toggle "Enable Traffic Split"
This opens the B variant editor where you can enter your alternative content or URL.
5. Enter your Version B
Add the alternative content (HTML or URL, depending on the product) that you want to test against the original.
6. Set the percentage
Choose how much traffic goes to Version B (1–99%). The rest goes to Version A. Start with 50/50 for the fastest results.
7. Save
Traffic splitting starts immediately. No deployment needed.
Reading Results
Once your test is running, head to Analytics to see how each variant performs.
Filter by rule
Go to Analytics and filter by the specific rule you're testing. You'll see a breakdown of Variant A vs Variant B.
Key metrics
Compare views, click-through rate, and conversions between variants. Look at the data by segment to understand how different regions respond to each version.
When to call it
Give your test at least 1–2 weeks to gather meaningful data. If one variant clearly outperforms the other, disable the traffic split and go with the winner.
Tips for Better Tests
Start with a 50/50 split for the fastest, most statistically meaningful results.
Run tests for at least 1-2 weeks. Short tests produce noisy data.
Test one thing at a time. If you change the headline AND the CTA, you won't know which change made the difference.
Combine A/B testing with segments: test different approaches for different regions. What works in Europe might not work in Asia.
Document your tests. Keep a simple log of what you tested, the split, the duration, and the result. Your future self will thank you.
Don't stop at the first win. The best teams test continuously — each winning variant becomes the new baseline for the next test.
Next up
Set up your first geo redirect and see it in action.