Page Targeting
Decide which pages a rule runs on
Where Should This Rule Run?
Segments decide who a rule is for. Page targeting decides where it runs. Every redirect, bar, popup, block, and content rule has a page targeting setting, and you pick one of three options.
Option
What it does
All pages
The rule runs on every page where your GeoSwap script is installed. This is the default.
Specific URLs
The rule runs only on the pages you list. GeoSwap compares the domain and path exactly and ignores query strings, so /pricing?utm_source=ad counts as /pricing. A trailing slash matters: /pricing and /pricing/ are different pages.
URL pattern
The rule runs on every page that matches a pattern you write, such as a whole domain or a whole section of your site. Patterns are regular expressions (regex).
How URL Patterns Match
GeoSwap checks your pattern against two versions of the page address, and a match on either one counts:
The full address
https://www.example.com/shop/lamp?color=red
Use this when the domain matters. Start your pattern with ^https?://.
Just the path
/shop/lamp
Use this for pages on any of your sites. Start your pattern with ^/.
Upper and lower case don't matter. Query strings like ?utm_source=ad won't stop a path pattern from matching. If a pattern isn't valid regex, the rule simply won't run anywhere, so test it with the dashboard's Simulate Rules tool before you rely on it.
Example: one script on two sites
Say you run example.com and example.in with the same GeoSwap script, and you want visitors from India on example.com to land on the same page on example.in. Set page targeting to URL pattern with ^https?://(www\.)?example\.com/, then give the India rule a Swap domain destination of https://example.in. Visitors on example.com/products/lamp go to example.in/products/lamp, and nobody on example.in gets redirected.
Copy-Paste Patterns
Replace example.com and the paths with your own. The same examples appear in the Pattern Guide next to the pattern field in the dashboard.
Match a whole website
Every page on one domain
^https?://(www\.)?example\.com/Use this when the same script runs on several of your sites and the rule should fire on only one of them — e.g. send a segment from example.com to example.in with Swap domain. Covers the domain with and without www.
✓ example.com/
✓ www.example.com/shop/lamp?utm_source=ad
✗ example.in/
✗ shop.example.com/
Every page on a domain, including subdomains
^https?://([a-z0-9-]+\.)*example\.com/Like the one above, but also covers shop.example.com, blog.example.com and so on.
✓ example.com/
✓ shop.example.com/cart
✗ example.co/
✗ notexample.com/
Every site except one
^https?://(?!(www\.)?example\.in/)Fires everywhere your script runs except one domain (with or without www). Handy when one script is installed on several sites.
✓ example.com/pricing
✓ shop.example.com/
✗ example.in/
✗ www.example.in/pricing
One section of one domain
^https?://(www\.)?example\.com/blog(/|[?#]|$)Only the /blog section of example.com — the same section on your other sites is left alone.
✓ example.com/blog
✓ www.example.com/blog/my-post
✗ example.in/blog
✗ example.com/blogger
Match specific pages (on any of your sites)
One exact page
^/products/?$A pattern starting with ^/ is checked against the page's path, so it works on every site your script runs on. /? allows an optional trailing slash; query strings (?utm_source=…) are fine.
✓ example.com/products
✓ www.example.in/products/?utm_source=ad
✗ example.com/products/shoes
A few specific pages
^/(pricing|about|contact)/?$List the pages between the brackets, separated by |.
✓ example.com/pricing
✓ example.com/about/
✓ example.com/contact?ref=nav
✗ example.com/pricing/enterprise
Match sections of your site
A page and everything under it
^/blog(/.*)?$The page itself plus every page below it. Won't catch look-alikes such as /blogger.
✓ example.com/blog
✓ example.com/blog/2024/intro
✓ example.com/blog?page=2
✗ example.com/blogger
Only subpages, not the parent
^/shop/.+Pages below /shop, but not /shop itself.
✓ example.com/shop/shoes
✓ example.com/shop/hats?size=m
✗ example.com/shop
✗ example.com/shop/
Match by keyword or file type
URLs containing a word
summerMatches the word anywhere in the address — domain, path or query string.
✓ example.com/summer-sale
✓ example.com/products/summer-collection
✗ example.com/winter-sale
Links to a file type
\.pdf$Any page whose path ends in .pdf, even with a query string after it.
✓ example.com/report.pdf
✓ example.com/docs/guide.pdf?download=1
✗ example.com/pdf-tools
Excluding Pages
With All pages or Specific URLs, you can also list pages the rule should skip, like your checkout or account pages. Each entry can be a full URL, a path, or a pattern, and exclusions follow the same matching rules as URL patterns.
A plain entry matches anywhere in the address, so /admin also skips /admin-tips. To skip only /admin and the pages under it, use ^/admin(/|$).
Tips
Start broad and narrow down. Most sites only need All pages plus an exclusion or two.
Installed the script on several sites? Use a full-address pattern whenever a rule should only run on one of them.
Anchor your patterns. ^/blog matches the blog section, while a bare blog also matches /catalog/blog-ideas.
Check your pattern with Simulate Rules in the dashboard before you publish it.
Next up: Geo Redirects
Send each audience to the right page, or swap them onto another domain.