Attribution Settings

Where They Live

On Attribution's Overview, owners and admins see a Settings button (the Credited by chip next to a table opens it too). Settings apply to the whole workspace. Everyone else sees the pages the settings produce.

Main Conversion Event

The event Overview, Channels and Journeys open on. Automatic (the default) picks the last stage of your funnel that carries a value, like a purchase or a signed deal with its amount; if none carries a value, the event you receive most. Anyone can still pick another event on each page; the main event is just where they start. It decides Overview's headline too: Value, ROAS and Spend for an event with a value, otherwise Conversions, Cost per conversion and Spend.

Attribution Model

How credit tables split each conversion across the visits before it: Position (40/20/40) by default, or first touch, last touch, linear or time decay. GeoSwap keeps every model's credit, so changing it re-processes nothing; tables switch right away. To see all five side by side, use Compare models on Channels.

Lookback (Days)

How far back before a conversion a visit can still get credit: 180 days by default, anything from 30 to 365. Shorter suits quick buys; longer suits B2B deals that take months to close.

Saving a new lookback re-credits past conversions (from the last 400 days, which is how long visits are kept) with the new window. That takes a few hours; a note on the report says so, and the old credit stays in place until each conversion is redone.

Count Only API Conversions

Turn this on when your CRM sends the same leads that geoswap.track() already reports, so each lead is counted once. Conversions from geoswap.track() are still recorded and still link visits to the CRM's later stages; they just aren't counted in the report. Switching it re-credits past conversions, like a lookback change.

Funnel Order

Your stage names in order, separated by commas (up to 20), for example lead, qualified, demo, signed. It sets the column order on the report and in CSV exports, and which stage pairs Stage rates compares. Stages you leave out follow, with well-known names (lead, signup, qualified, opportunity, purchase…) in their usual funnel order first. It only changes how the report is laid out, never the credit.

Reporting Currency

Every value, cost and ROAS on the report is shown in one currency. Selling in USD and INR? You still get one number per row instead of two that can't be added up. Choose from 30 currencies: USD, EUR, GBP, INR, AUD, BRL, CAD, CHF, CNY, CZK, DKK, HKD, HUF, IDR, ILS, ISK, JPY, KRW, MXN, MYR, NOK, NZD, PHP, PLN, RON, SEK, SGD, THB, TRY, ZAR.

• Until an admin picks one, GeoSwap picks for you: your spend's currency, otherwise the currency most of your conversions use, otherwise USD.
• Each conversion is converted at the European Central Bank reference rate of the day it happened (the last business day's rate on weekends and holidays). If that day's rate isn't out yet, the previous one is used and the value is updated when it arrives.
• Spend is converted at the rate for each week's Monday. The Spend page keeps it as entered.
• A conversion sent without a currency is taken to be in the reporting currency.
• A currency the ECB doesn't publish is still counted, but without a value, and the report lists it in a note.
• Changing the reporting currency converts every past value over the next few hours. The original amounts are never changed; looking up a conversion (on Journeys) shows both.