GeoSwap vs Dub.co
Dub.co + geo-routing = GeoSwap
Dub.co is a great open-source link shortener — but it can't route visitors by country. GeoSwap does, for free.
$0/movsFree (25 links/mo), Pro $24/mo, Business $59/mo
TL;DR
GeoSwap is a free, SEO-safe geo-targeting platform with no pageview limits. Dub.co charges Free (25 links/mo), Pro $24/mo, Business $59/mo with usage caps. Dub.co is an excellent open-source link management platform with a modern UI and developer-friendly API. However, it has no geo-routing — you can't send visitors to different URLs by country. GeoSwap adds geo-routing to every link, completely free with no link limits. If you want self-hosted open-source link management, Dub.co is great. For geo-targeted links, GeoSwap is the clear choice.
Feature comparison
Side by side
| Feature | FREEGeoSwap | Dub.co |
|---|---|---|
| Price | $0/mo | Free (25 links/mo) – $59/mo |
| Link shortening | ✓ | ✓ |
| Geo-routing by country | ✓ | ✗ |
| Click analytics | ✓ | ✓ |
| Custom domains | ✓ | ✓ |
| QR codes | ✓ | ✓ |
| Open-source / self-hostable | ✗ | ✓ |
| Traffic splitting / A/B | ✓ | ✗ |
| Geo Redirects | ✓ | ✗ |
| Content Personalization | ✓ | ✗ |
| API Access | ✓ | ✓ |
Head to head
Where each tool shines
Where GeoSwap wins
- ✓Geo-routing — send visitors to different URLs based on their country, state, or city
- ✓Free forever with no link limits — Dub.co's free tier caps at 25 links/month
- ✓Full geo-targeting suite included (redirects + content personalization)
- ✓Traffic splitting for A/B testing different destinations
Where Dub.co wins
- ✓Open-source and self-hostable — full control over your infrastructure
- ✓Developer-friendly API with excellent documentation
- ✓Modern, polished UI with a strong developer community
What Dub.co users are saying
“Dub.co's free tier only gives you 25 links per month. Once you go over, you're paying $24/month for a link shortener.”
“I love Dub's UI and API but I needed one link that goes to different pages depending on the visitor's country. They just don't support that.”
“Self-hosting Dub is great if you have the engineering resources. For our marketing team, we needed something that just works out of the box with geo-targeting.”
The bottom line
Our honest take
Dub.co is an excellent open-source link management platform with a modern UI and developer-friendly API. However, it has no geo-routing — you can't send visitors to different URLs by country. GeoSwap adds geo-routing to every link, completely free with no link limits. If you want self-hosted open-source link management, Dub.co is great. For geo-targeted links, GeoSwap is the clear choice.
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